Wedding styling. Seems glamourous. Is downright back-breaking and the wedding equivalent of hard labour. Seriously, we’ve dabbled in it for our own weddings (and that’s where it ended).
What we’re saying is you need to not only have a creative knack for it (which Dani from The Make Haus most certainly does) but you need to be deeply, wholeheartedly passionate to be able to dedicate every single weekend to creating the space where some of the biggest life moments for people will take place.
Recently we asked Dani to take us behind-the-scenes of her business to discover the latest wedding trends and what a day in the life of a Sydney wedding stylist actually looks like. Read on and prepare to appreciate the TLC that’s apparent in the photos below.
Tell us a bit about your business…
The Make Haus is a creative studio. The makers of beautiful interiors, memorable spaces, crafted objects and floral design. It’s a multi-disciplinary playground servicing residential, commercial styling, weddings and event projects. Since its inception we have grown into an unstoppable styling beast working with some incredible couples, brands and projects.
Can you share some of the things that go on behind the scenes?
Many early mornings to the flower markets carefully packing the car to the brim to fit all the floral loot. TMH team is a close-knit one, we spend too much time together conquering these mammoth jobs. Behind-the-scenes normally consists of packing the van, unpacking the van, repacking the van and possibly packing it again. Day-to-day changes frequently as I feel like I’m working across a new space or location weekly.
What is the main advantage for couples who work with you?
First and foremost, we are a style studio and as a stylist I have obtained a lot of secret stylist knowledge to make our events unique. We are extremely hands-on and provide conceptual planning, styling, custom-made decor and florals.
Couples have access to the stylist cave of goodies we have obtained, made and purchased specifically for events. TMH custom makes altars, installations and unique pieces for many projects which result in ‘wedding magic’.
Do you think there are any preconceptions about the wedding industry?
Yes! The regular folk don’t always understand the amount of hours we endure to create your magical wedding day – we can spend around 200 hours to concept, coordinate, install and style your day. We are normally clocking up to 17hrs in a day from start to finish. It’s a rewarding marathon though.
Words can’t describe the feeling when you get your thank you message from the couple, sometimes at midnight whilst still partying the night away. It’s a truly unique experience to be able to contribute to their wedding.
What are some of the main questions couples ask you? And what are the answers?
The most popular is ‘How do we create something no one has ever seen before?’. Well… this is a tricky one as the industry is so fast paced new ideas are coming through daily. Everyday I see the most incredible set ups on Instagram. Australia is really dominating the wedding industry and sometimes it can be hard to keep up with your next style trick. Given time and a few coffees we will get there.
‘Are you available?’. Constantly requesting dates and availability, the inbox is full of enquiries for many, many months away. It’s hard to believe how many people are planning their wedding at any one time. Sometimes you don’t get to book the suppliers you want because of the competitive nature of couples booking so far in advance.
‘How can we do that for less?’. We will try – I’m a big believer in creating beautiful, meaningful set-ups that are going to imprint on your guest’s wedding experience. I’ll do anything I can to manage your budget but sometimes the ideas are just bigger than the budget. We have an incredible inventory of props and decor which we offer complimentary to all our booked couples to help alleviate the blow of hiring all these items for one day. It’s in the hope that we can allocate the rest to florals.
Can you describe what sets your business apart…
The Make Haus is a creative studio which can take on many design and styling projects. We are one of few who take on styling and florals which is quite unique and something we will continue to grow.
What’s your next predicted wedding trend?
My prediction will be a transition to a minimalist look. Couples concentrating on creating highly visual installations instead of styling from top to toe. I’ve noticed weddings are becoming more intimate and I believe a trend of smaller gatherings will become popular too.