For Sydney wedding photographer Joseph of Sarkodie Photography, a knack for capturing candid moments quickly turned into a full-time biz and a bunch of accolades and awards to follow.
Nowadays, he continues to do what he does best – capturing each couple’s connection in a natural and relaxed way.
Hey Joseph! Can you tell us a bit about what you do?
Document true life with honesty, artistry and a sense of adventure. I work in a way that’s friendly and unobtrusive, creating a relaxed environment, where I capture unguarded emotion and sincere interaction.
My passion for creative expression began with a love of drawing and led to a career in architecture. Photography was a creative outlet that soon became an all-consuming hobby and from 2011 my full-time occupation. I am the recipient of numerous awards at State and National level including NSW Album of the Year 2014, Capture Magazine’s Emerging Wedding Photographer of the Year Award 2015, multiple AIPP NSW Gold awards and the finalist of the AIPP NSW Wedding Photographer of the Year 2017.
What is the main advantage for couples who work with you?
A high level of creativity and artistry, an approach that brings out the truest and best of each couples connection in a natural and relaxed way.
Can you share some of the things that go on behind the scenes?
Plenty of climbing, crawling, traversing and rolling to get the shot!
Do you think there are any preconceptions about the wedding industry?
There is the misconception that all weddings are a bit samey. Get creative with your thinking and plan a wedding that is reflective of the individuals you are. Can your hobbies and interests be expressed in the decor, stationery or accessories? Perhaps you can break a few rules with the order of the day, the food, the dancing?
What are some of the main questions couples ask you? And what are the answers?
Q. Can you describe your style of photography?
A. Warm and natural. I find inspiration in nature and try to reflect this in my images. It’s really about getting the couple to relax and interact, this delivers far better results than carefully arranging poses. Of course I do give some basic positioning guidance on the location shoot.
Q. Do you travel for shoots outside Sydney?
A. Definitely, I’m always doing weddings out and about in locations such as the Hunter Valley, the Blue Mountains, Queensland and Canberra. I’ve shot lots of weddings in Europe including France, Germany, the UK and recently Hawaii.
Q. What if the weather’s terrible on the day?
A. Bad weather is not anything to worry about too much, provided a set of umbrellas are brought along. It can add to the character of the shots by providing deep dramatic skies as a backdrop. There are lots of great camera techniques to use in case of rain, and I don’t mind getting wet to get the shot.
Can you describe what sets your business apart?
A mastery of creative techniques, a friendly, easygoing and focused approach.
What’s your next predicted wedding trend?
There seems to be an increase in cross-cultural weddings with both cultures equally embraced and celebrated. This fusion can take place on the same day with two sets of ritual and tradition, or over two separate events. I see this trend continuing and growing over the coming years.