Twenty-eight years. That’s how long Sydney-based label Corston Couture has been designing wedding dresses. And in our experience, noone in the wedding world survives that long unless they’re exceptionally good at what they do. Here, we chat to owner Coral about running a sustainable business and the importance of customer service.
Tell us a bit about what you do…
For twenty-eight years now, Corston Couture has been helping brides in their search for a unique dress. The focus of the business has been primarily on couture and creating the perfect dress for each bride. In doing this for so many years, Corston has developed a system for helping brides push through the millions of options in the marketplace today, and find what truly suits them and makes their heart jump with excitement.
Three years ago, our ready-to-wear collection was launched – a more budget-friendly collection of divine romantic gowns, all with a unique twist.
What is the main advantage for couples who work with you?
Corston Couture are very focused on the client, her comfort during the process of choosing and creating the gown, and her complete happiness with the end result.
Can you share some of the things that go on behind the scenes?
There are so many secrets that go on in the background, from having world-class people working on the gowns, to completely re-doing gowns when the bride has lost too much weight to alter her original gown any more (but we never tell them so they don’t get stressed… shhh…)
Do you think there are any preconceptions about the wedding industry?
There certainly are preconceptions, mostly that just because it is a wedding everything is double the cost. We find that brides want the very best for their wedding and the very best takes exquisite (and expensive) fabrics and hours of very careful work by someone with years and years of experience in creating masterpieces. In a world of throwaway fashion, couture wedding dresses are still created as heirloom pieces of beauty.
What are some of the main questions couples ask you? And what are the answers?
Q. How long does it take to create a wedding dress?
A. Six months for RTW (ready-to-wear), and 6-9 months for custom couture.
Q. How many fittings are involved?
A. For RTW dresses ordered in a standard size, there is only one fitting needed. For custom couture, usually about four fittings.
Can you describe what sets your business apart?
Corston Couture has a unique look… very feminine and sensual, along with originality. ‘Why be the same as everyone else when you can be original’ is our motto. I know it sounds old and common to say that we have incredible service, but we actually are very attentive to our client’s wishes. Their happiness is the most important thing to us in this business.
What’s your next predicted wedding trend?
Bridal gowns have already started to move away from the stiff, heavy, structured dresses so commonly seen in the last decade. We are seeing a lot more sleeves, higher necks (at the front, lower at the back more commonly), nude toned linings and quite a bit of sparkle.
Lace has been very popular for the past 10-15 years too. I really suspect we are on the cusp of a change in bridal fashion to dresses that are very simple in fabrication (plain fabrics) but with stunning shapes and also sheer ethereal dresses decorated with beading, often lightly placed.